Marketing Portfolio

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Social Media Management

Mind. Body. Badger.

Graphic Design

Content Creation

Social Media Management

Marketing Strategy

GiGi’s Playhouse

Graphic Design

Content Creation

Social Media Management

Marketing Strategy

UW Makerspace

Photography

Content Creation

Social Media Management

Marketing Strategy

Client Work

Acclinate Genetics

With a team put together by the UW Department of Life Sciences Communication, I worked with our client, Acclinate Genetics, to develop a Digital Marketing Strategy as a part of their partnership with gBETA by gener8ter.

The report includes an explanation of their target markets, an analysis of their current digital media usage, and our team’s recommendations to improve their engagement.

Market Research

Social Media Advertising Market Analysis

Social media has become an almost mandatory accessory to many Americans’ social lives. The rising popularity of application services has increased consumer usage and the increase in brand advertising on social media has been following close behind. To use social media for successful marketing, brands need to understand the services offered by each application and the current trends seen in their utilization. Though complicated and sometimes difficult to keep up with, the high reward of using social media for marketing has been deemed worth it by the many brands already deep in the social media advertising world.

Social Media Application Target Market Analysis

Social Media Advertising reaches many different audiences and is heavily dependent on the brand and the service and/or product they offer. To utilize the research in the Market Analysis to its fullest potential, this paper will analyze the target market for social media applications specifically. For the purposes of this paper, a social media app was developed by a company most similarly comparing to Facebook or Instagram, and differs from other mobile application target markets, like those targeted by banking or shopping apps.